Evolving Fashion Through A Clothing Line: Promoting

Getting exposure further than the sun for a dollar stretched as far as a brickroad is every fashion designer’s dream.  Fortunately, with that in mind, any designer’s line can be made famous for a cheap cost by relying heavily on free promotions such as networking, talk shows, and wearing conversation-starter clothing. With these methods success doesn't have to mean gawking at that stunning Elie Saab gown for years with no apparent end due to one's lack of a refreshing pile of green money, the symbol of success.

If reaching one’s goals could be as simple as climbing a ladder, they would make it to the top much faster, and, amazingly enough, networking will provide a ladder made of people necessary to know in order to make a successful clothing line. Networking can be done by being around the people one aspires to be like or simply by the use of social media. Social media provides immediate exposure and an opportunity to interest a celebrity within your potential customers.  For example, on twitter it’s very common to know a friend who is followed by a verified user, which, of course, means their new follower is of importance. So as easily as they got attention, one can receive it almost effortlessly as well by simply hashtagging something general or currently trending that relates to one’s line in an appropriate way. With this method, not only is exposure gained, but also an opportunity to obtain a helpful friend. Because networking can be a runaround at times, being invited to a talk show is also a great way to get free publicity for one’s line.

Heart rushing, as the vivid colors pop through the screen, seeing oneself on the television is a mile marker toward success. As a matter of fact, national exposure by a television show that millions of people follow like it’s the bible can be a guaranteed way for an entrepreneur’s sales to luxuriate. Although one can't just show off their line before the long desired reveal, simply hyping up viewers can leave them itching with anticipation and open up a crevice for investors. A great way to do this is by relating the line to target customers and the well known faces associated with it. Customers love hearing about how they can look primped with little to no effort so giving them what they crave in a truthful manner guarantees exuberant sales. Another guaranteed way is associating risky designs with celebrities that have worn them to give the shy customer a sense of security. Making the audience comfortable in all ways triggers joy and desire for the upcoming line within the customer, which is a great way to have one's fashion line portrayed.

As a matter of fact, fashion is all about creating a fresh look filled with admiration, youth, and inspiration, but it's also a great conversation starter.      Therefor, instead of starting a conversation about cheap horribly stitched clothing from a local mall, one can promote their clothing line by simply wearing an outfit designed and styled fresh from their own sewing room. No matter which point one is in their journey toward being a successful designer, receiving a compliment on a work of art fastidiously constructed from home can trigger a seemingly superfluous blather of words explaining one garment. As a fashion designer that may sound wonderful, but in order to keep the bait reeling in one must remember to be intriguing while also being concise.  As a matter of fact, that's just enough time to get a potential buyer for the price of nothing, nada, aucan.

Although it's no secret that building a successful clothing line is neither effortless nor affordable, with the methods of free promotion such  as networking, being on talk shows, and wearing high fashion homemade clothing, one's dream of a thriving clothing is much more palpable in money and selling aspects of it.