Are Fashion Advertisements Going too Far?

Going to all the important social events from the VMAs to high-end fashion shows during New York Fashion Week, Rihanna isn't failing to surprise us with her unique bold outfits. Much like Rihanna's exotic wardrobe, fashion advertisements, now so more than ever, are bold, over the top, and may even offend people. Believe it or not, risky images are a necessity to captivating the attention of a fashion magazine reader.

The consumers purchasing these magazines are people who are used to seeing eccentric designs live on the runway, so in a fashion magazine they are going to be looking for that same rush. Hmmm but how is it even possible to get the same rush from a still picture?

WALK ON THE THIN LINE.  Many fashion magazines put a whole 360 degrees on the way their designs are perceived by doing this they put images like the one described in "Why do grotesque fashion ads lure readers?" where Jimmy Choo decided to have a woman who accidentally caught a man with her fishing hook while attempting to fish for a purse. Therefor the image is boldly saying "with Jimmy Choo purses you'll hook a man." Advertisements like the above aren't meant to offend anyone, but just to make a statement clear. There is no denying that images like that will definitely get the job done.

If you were to see a fashion advertisement you felt crossed the line way too far, would you be upset? Would throw a fit? Maybe even call them out on twitter?

Well if you do so, even then the advertisement did it's job by capturing your attention and being all you could talk about.

For those who aren't offended, the advertisement will actually work miracles for stimulating the brain and getting those gears grinding. The advertisements are actually quite similar to what you'd see on an AP test because they have a picture clearly giving you a message but leaves it to you to interpret what that message is. In the process it may cause you to think like authors used as examples in " Why do grotesque fashion ads lure consumers?" Thinking "'"...women [are] transported into the story world set in motion by the ad's pictures, asking themselves, 'What is happening here?' and 'What will happen next?'" or if you're more into the aesthetics of the ad focus on  "'...[immersing yourself] in the images, examining its lighting, colors, lines, composition, and creativity'"

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Tim Burten Advertisement:

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